Global Garden Reports
What is gardening about today and in the future? What do gardeners do, think about, live for? What is at hear of modern gardening around the globe?
As leading producer of gardening equipment, Husqvarna is continuously looking to learn more about the drivers, passions and expressions of gardening. By identifing customers' future needs, Husqvarna can continue to provide the best possible gardening solutions.
Global Garden Report 2010
From 2010, individualism in the garden is on the rise, replacing conformity. Gone is the obsession with keeping up with the neighbours’ ... it’s now about expressing yourself using your outdoor space, encouraged by on-line friends. This is one of the insights from the second Global Garden Report, based on 1.4m blog posts from 13 countries, commissioned by Husqvarna and Gardena.
The Global Garden Report 2010 was written by reserach and management firm Kairos Future, commissioned by Husqvarna and Gardena. The report was published and released February 2010.
To download the entire version of the Global Garden Report 2010, click here.
The Future of Gardening
The report reveals in fascinating definitions of current gardening behaviours and three remarkable future gardening predictions - The Plug-in Garden, Autogarden, and the Organic Home.
The Future of Gardening was written by The Future Laboratory, a London-based consultancy for trend forecasting, commissioned by Husqvarna. The report was published and released in March 2009.
To download the entire version of The Future of Gardening, click here.
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