Swedish households have taken robotic mowers to their liking. During the last five years, the sales of Husqvarna Automower® has almost five folded in Sweden.
From 2010, individualism in the garden is on the rise, replacing conformity. Gone is the obsession with ‘keeping up with the neighbours’ … it’s now about expressing yourself using your outdoor space, encouraged by on-line friends. This is one of the insights from the second Global Garden Report from Husqvarna, based on 1.4 million blog posts from 13 countries.
In March this year, Husqvarna launched Automower® Colour Collection, robotic lawnmowers in four exclusive metallic colors – white, brown, blue and orange. Of the four new colours, it’s clear that consumers prefer white covers on their Automower, followed by orange in second place on the sales list.
The second annual Global Garden Report from Husqvarna and Gardena has identified ten global gardening trends. Top three trends include the kitchen garden, the organic garden, and the feel good garden.
